Replacing the iconic blue tin of Royal Dansk, this re-imagined packaging design features a more sustainable flip-top box. The concept behind its design is "hygge" a Danish cultural concept focusing on comfort, cozy conviviality, and contentment through simple pleasure. The design features traditional Danish folk art on every side of the box and Royal Dansk's history to create a sense of comfort and coziness that's associated with eating Danish butter cookies.
Adobe Illustrator
